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Joseph Malherek is a Ph.D. candidate in American studies. He is presently on fellowship with the Botstiber Institute for Austrian-American Studies as he works to complete his dissertation, “Émigré Scientists of the Quotidian: Market Research and the American Consumer Unconscious, 1933-1976,” directed by Joseph Kip Kosek.
His academic interests are in American cultural history, modern intellectual history, transnational history, political economy, critical theory, and the history of capitalism. His own research concerns consumption and consumerism in America, from the perspective of both consumers themselves and the marketing professionals who have sought to understand, define, and persuade them from the late nineteenth century to the present. He has taught topics including postwar American consumerism, the political and social history of the U.S., immigration and religion in the American context, and European history.
He was a Henry Belin du Pont dissertation fellow at the Hagley Museum and Library in Wilmington, Delaware in fall 2012, and he has been awarded research grants to Columbia University’s Rare Book and Manuscript Library; Duke University’s Hartman Center for Sales, Advertising and Marketing History; and the University of Wyoming’s American Heritage Center. He has published two articles in peer-reviewed journals: “Qualitative Capitalism and Continental Critique: Émigré Social Scientists Encounter the American Consumer, 1933-45” in Ideas in History; and “Packaging Personality: Walter Landor and Consumer Product Design in Postwar America” in the Australasian Journal of American Studies. He has also published an article on the package designer Walter Landor for the Transatlantic Perspectives project of the German Historical Institute in Washington, D.C., and has been commissioned by Adam Matthew, the digital subsidiary of SAGE publishing, to serve as a consultant editor and contributing author for Market Research, Consumer Culture, and American Business, an online teaching and research resource project currently under development. He has presented papers at numerous conferences including the 2013 meetings of the Business History Conference and the Canadian Association for American Studies, the 2012 meeting of the Social Science History Association, the 2011 meeting of the American Studies Association, and the 2010 meeting of the Society for U.S. Intellectual History.
Before beginning his graduate career, he received his B.A. in political science and cultural studies from the University of Minnesota, Twin Cities.