From Hillary Clinton to Ivanka Trump, more and more high-powered women are unabashedly identifying as feminists. In this talk, Catherine Rottenberg, American Studies Professor at the University of Nottingham, discussesd her recently published book, The Rise of Neoliberal Feminism, offering insight into why we are witnessing this new phenomenon in which feminism has suddenly become a source of pride and cultural capital for high-profile women. She argues that not only is a new strand of feminism on the rise but that neoliberalism may actually need feminism in order to "solve" the thorny issues of reproduction and care work.